Kevin O'Connell is in his second year as executive associate athletics director at the University of South Carolina.

O'Connell serves as the sport administrator for baseball, men's basketball, men's and women's soccer and men's and women's golf. He also oversees the Gamecock athletics marketing and promotions, media relations, facilities and ticket operations, and serves as the department's liaison with Gamecock Sports Properties (Learfield and ISP Sports), Action Sports Media and Global Spectrum, the management company for the Colonial Center.

O'Connell came to South Carolina after spending six years at TCU as the Associate Athletics Director of External Operations. He was responsible for the Frogs' marketing and promotions, the TCU Sports Network, media relations, ticket operations, the community outreach program and served as the primary liaison with ESPN Regional Television. Additionally, he oversaw the TCU men's and women's golf, men's and women's swimming & diving and men's and women's track & field programs.

During O'Connell's tenure in Fort Worth, the Horned Frogs showed attendance growth in nearly every sport. TCU posted three of the top six football season attendance totals in school history. The women's basketball program boasted the top-ranked home season attendance figure in Conference USA four straight years and was ranked 32nd nationally in 2004-2005 with an average attendance of 3,462. TCU baseball averaged its highest attendance in school history during the 2005 campaign.

O'Connell moved to TCU from Miami (Ohio) University, where he spent four years as an associate athletics director. Prior to his stint at Miami, O'Connell served as President and Chief Operating Officer of the ITG Travel Companies in Raleigh, N.C. Before assuming his duties with ITG in 1989, the Falls Church, Va., native served eight years at North Carolina State, the last three as associate athletics director. O'Connell began his professional career with the Washington (D.C.) Diplomats of the North American Soccer League in 1977, working in various positions.

A 1975 graduate of Virginia Tech, O'Connell earned a master's degree in sports administration from Ohio University in 1977.

O'Connell and his wife, Becky, have three children: Shannon, a graduate of Furman University, Brent, a sophomore at South Carolina, and Becca, a freshman at Dreher High School.